Ad Placement Guide | Magazine Advertising

Where Your Ads Will Appear

Your advertisements will be displayed across our Magazine section, which includes:

📄 Article Pages

Show Page: Individual article view (where readers spend the most time)

Index Page: Article listings and category archives

Placement: Before and after article

🎨 Cartoon Pages

Show Page: Individual cartoon/gallery view

Index Page: Cartoon listings and collections

Placement: Sidebar positions, between cartoons, after galleries

📐 Typical Article Layout (Desktop)

┌─────────────────────────────────────────────────────────────┐
│ ARTICLE HEADER │
├─────────────────────────────────────────────────────────────┤
│ │
│ ⭐ [ PREMIUM LEADERBOARD AD - 728×90 ] ⭐ │
│ (Prominent placement before article content) │
│ │
├─────────────────────────────────────────────────────────────┤
│ Opening paragraph... │
│ │
│ The story unfolds with engaging content... │
│ More thoughtful prose here... │
│ │
│ [ EDITORIAL AD - 930×180 ] │
│ (Mid-article break — natural pause in content) │
│ │
│ Article continues... │
│ More paragraphs... │
│ Conclusion and final thoughts... │
│ │
│ ⭐ [ PREMIUM LEADERBOARD AD - 728×90 ] ⭐ │
│ (After article — before related content) │
│ │
├─────────────────────────────────────────────────────────────┤
│ │
│ YOU MIGHT ALSO LIKE │
│ ┌────────────┐ ┌────────────┐ ┌────────────┐ │
│ │ More Story │ │ More Story │ │ More Story │ │
│ └────────────┘ └────────────┘ └────────────┘ │
│ │
│ Continue exploring the magazine... │
│ │
└─────────────────────────────────────────────────────────────┘

* Actual placement varies based on content length and layout. Ads are integrated, not interruptive.

Ad Sizes We Support

To ensure your ads look perfect on every device — from phones to 4K monitors — we recommend providing all sizes below. Our responsive system automatically selects the best size for each reader's screen.

Size Name	Dimensions	Where It Appears	Priority
Mobile Banner	320 × 50	Mobile phones (portrait), narrow spaces	Essential
Mobile Large	320 × 100	Mobile phones (landscape)	Recommended
MPU	300 × 250	Tablet portrait, desktop sidebars	Essential
MPU Large	336 × 280	Wider sidebars, tablet landscape	Recommended
Half Page	300 × 500	Tall sidebars, magazine layouts	Premium
Half Page Tall	300 × 600	Full-height sidebars	Premium
Half Page XL	300 × 1050	Long-scroll sidebars	Premium
Leaderboard	728 × 90	Desktop article headers, above/below content	Essential
Leaderboard Large	970 × 90	Wide desktop layouts	Recommended
Billboard	970 × 250	Hero positions, above the fold	Premium
Editorial	930 × 180	Inside articles (between content blocks)	Recommended
Skyscraper	160 × 600	Narrow sidebars, sticky placements	Optional

✨ Pro Tip: The more sizes you provide, the more placements your ad can occupy. A campaign with all 12 sizes appears in 100% of available slots. A campaign with 3-4 sizes appears only where those specific sizes fit.

Visibility by Investment Level

Your ad's reach depends on how many sizes you supply. Here's what each tier looks like in practice:

⭐ Basic Package (3-4 sizes) ~50% coverage

50%

What you get: Mobile Banner + MPU + Leaderboard
Where you appear: Most desktop placements, some tablet, limited mobile
Example: Your 728x90 appears on desktop articles, but mobile readers see a scaled-down version.

⭐⭐ Standard Package (5-8 sizes) ~75% coverage

75%

What you get: Mobile sizes + MPUs + Leaderboards + Editorial
Where you appear: All major placements across devices
Example: Mobile readers see your 320x50. Tablet readers see 300x250. Desktop sees 728x90.

⭐⭐⭐ Premium Package (9-12 sizes) ~100% coverage

100%

What you get: All 12 sizes including half-page and billboard
Where you appear: Every placement, every device, optimized for each
Example: Your brand owns the visual experience at every screen size.

🎯 Our Recommendation: Start with the Standard Package (5-8 sizes). It balances visibility with creative production costs. Upgrade to Premium for flagship campaigns.

How Context Affects Placement

Different content types prioritize different ad sizes. Here's where your ads will appear based on context:

📰 Article Context

Preferred sizes in order:

MPU Large (336×280) — In-content, between paragraphs
Editorial (930×180) — Full-width break within article
Leaderboard (728×90) — Above and below article
Leaderboard Large (970×90) — Wide desktop layouts

Example placement: Between the 3rd and 4th paragraph of a long-form article.

🎨 Cartoon Context

Preferred sizes in order:

Leaderboard Large (970×90) — Above cartoon gallery
Billboard (970×250) — Hero placement on cartoon index
Leaderboard (728×90) — Between cartoons
Half Page (300×600) — Sidebar while viewing cartoons
MPU Large (336×280) — Fallback for narrower views

Example placement: Right-hand sidebar while readers browse cartoon collections.

⚠️ Important: If you don't provide a size that matches a context's preference, your ad may appear in a different position or be scaled to fit. We always show your ad somewhere — but optimal placement requires the right dimensions.

Technical Specifications

File Requirements

Format: JPG, PNG, or GIF
Max file size: 150KB per image
No animations: Static images only (no GIFs over 500KB)
No external scripts: We host the images
Single destination URL: One click destination per campaign

How We Handle Missing Sizes

Missing size? We use your next closest available size
Too large? Image is scaled down proportionally
Too small? Image is centered (may have empty space)
Wrong ratio? Image is contained (letterboxed)
No match? Smallest provided size is used as fallback

📸 Need help with creative? Our team can resize your existing assets to match our specifications. Just provide your highest-resolution source files, and we'll handle the rest.

Real-World Example

Let's walk through a typical reader journey to see where your ads appear:

📱 Step 1: Reader opens article on iPhone (portrait)

Container width: ~320px → System selects Mobile Banner (320×50)
Your ad appears at the top of the article, scaled perfectly for small screens.

📱 Step 2: Reader rotates to landscape

Container width: ~600px → System automatically swaps to MPU (300×250)
Your ad updates instantly without page refresh. The reader continues scrolling.

💻 Step 3: Reader opens on desktop (laptop)

Container width: ~800px → System selects Leaderboard (728×90)
Your ad appears above the article and again at the bottom after reading.

🖥️ Step 4: Reader on wide desktop monitor (1920px)

Container width: ~1200px → System selects Billboard (970×250)
Your brand dominates the hero position above the fold.

✅ The result: One ad campaign. Multiple sizes. Perfect appearance on every device. The reader never sees a cramped, scaled, or broken ad.

Frequently Asked Questions

What if I only have one ad size?

Your ad will still appear everywhere, but it may be scaled up or down to fit. This can affect image quality and brand perception. We strongly recommend at least 3-4 sizes.

Can I use animated GIFs?

Yes, but keep them under 500KB. Larger files slow down page loading and may be blocked by some browsers. Static images perform better.

Do you track clicks?

Not yet, but yes, we be offering standard click tracking. We do NOT track users across the web or sell behavioral data.

How often can I change my ads?

As often as you like. Submit new creative, and we'll update within 48-72 hours.

What about the Classifieds section?

Classifieds are coming soon and will have different specifications. Stay tuned for that guide.

Can I target specific articles or cartoons?

Right Now, no. But we intend to offer contextual targeting. Contact us to discuss category-specific or topic-specific placements.

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Where Your Ads Appear